Jakarta, 20 May 2022 – PT Cemindo Gemilang Tbk today officially launched its newest innovation product, namely super premium multipurpose cement under the name Semen Merah Putih Watershield at a press conference held at the Westin Hotel, Jakarta. Also attending this press conference were the Company's Commercial Director, Surindro Kalbu Adi and the Company's GM of Sales & Marketing, Oza Guswara.

The launch of Semen Merah Putih Watershield is one of the Company's breakthroughs to present a solution to a common problem faced by cement users, namely buildings are often damaged quickly due to water seepage which causes moldy walls, paint to bubble and peel off quickly. With water repellent content that gives taro leaf effect on buildings, Semen Merah Putih Watershield provides more protection and resistance to water absorption in buildings, both structural and non-structural applications. The resistance of this cement to humid conditions in the surrounding environment can minimize the risk of water absorption. The water repellent innovation in Semen Merah Putih Watershield is the first and only one in Indonesia.

At the press conference, Surindro Kalbu Adi, Commercial Director of the Company expressed his joy at the launch of the Semen Merah Putih Watershield product. “In accordance with PT Cemindo Gemilang Tbk's vision to become a leading global company in the field of building materials that put forward innovative solutions that are more environmentally friendly for the Indonesian people, we believe that the presence of Semen Merah Putih Watershield can be a solution to the need for quality cement. The various advantages of Semen Merah Putih Watershield compared to cement in general are that it is anti-moisture, prevents rust and corrosion, and a good finish can reduce or solve problems that have been faced by most cement users," explained Surindro.

“Semen Merah Putih's commitment to customer satisfaction has driven us to launch products such as Semen Merah Putih Watershield. We have made the first shipment of Semen Merah Putih Watershield to distributors for the Banten and West Java areas, this product will soon be available in Java, Bali and Lampung. The Company will continue to strive to provide more desirable products with the best services through reliable, environmentally friendly company management and provide added value for all stakeholders,” added Oza Guswara, GM of Sales & Marketing of the Company.

In terms of application, Semen Merah Putih Watershield is proven to provide more convenience for plastering because of the wider spreadability of mortar than ordinary cement so that work can be completed faster. Semen Merah Putih Watershield’s adhesion is much better so that the mortar does not fall off a lot, the application of concrete or plaster is also not easy to crack due to even hydration of the cement. All of these advantages also provide long-term financial benefits for its users because it can reduce costs for construction and renovation repairs due to the durability of the building that does not require repairs for a long period of time.

Semen Merah Putih Watershield is produced in accordance with the Indonesian quality standard SNI 7064:2014. Semen Merah Putih Watershield will be available in various major cities in Indonesia in 40 kg and 50 kg bags.

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